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Água em caixinha

Redação Planeta Sustentável 31 de março de 2009


Esqueça as garrafinhas de água feitas de plástico. Além de pouco charmosas, elas poluem um bocado o meio ambiente. Pelo menos é isso o que diz a empresa norteamericana Boxed Water is Better, que comercializa água encaixotada em material 90% reciclável.

Feitas de água e do manejo sustentável de madeira, as caixinhas são produzidas de acordo com a demanda, em vez de serem distribuídas aos milhões.

Por trás da ideia ecológica, o design das embalagens também é atraente e a impressão emite bem menos carbono.

Parte dos lucros da empresa ainda é destinada a fundações que promovem reflorestamento e conservação da água. Não, o produto ainda não chegou ao Brasil. E nem se compara às caixinhas de leite e suco que temos por aqui, feitas a partir da mistura de papel, plástico e alumínio, e recicláveis apenas em locais com tecnologia específica.

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