GABRILA65162183544miv_Superinteressante Created with Sketch.

Coca-Cola dará R$ 3 milhões para quem resolver seu maior problema

E, olha, não é bondade: isso vai solucionar uma questão que custa bilhões para a marca. Você tem 150 dias para se preparar...

Quer ganhar um milhão de dólares (cerca de R$ 3,15 milhões de reais)? Basta ajudar a Coca-Cola a resolver um de seus maiores problemas: o açúcar.

A The Coca-Cola Company abriu um concurso mundial na semana passada convocando cientistas e curiosos de todo o mundo a achar algo que a empresa ainda não achou: um substituto definitivo para o açúcar.

A empresa busca um adoçante natural, seguro, de baixo teor calórico ou nulo e que tenha a mesma sensação de doce do açúcar de cana quando misturado às bebidas e comidas.

A preocupação da empresa pode ser com a saúde de seus consumidores, mas também é temor com sua própria saúde financeira.

Estudos mostram que, nos EUA, pessoas hoje consomem 19% menos refrigerante que 15 anos atrás. O consumo da bebida foi cortado justamente pelas altas taxas de açúcar. A tendência é o consumo continuar a cair.

A ideia, portanto, é correr contra o tempo para achar um substituto tão bom que aposente de vez a sacarose a partir da cana-de-açúcar.

Alguns especialistas já manifestaram ressalvas. O valor de um milhão parece bem baixo para a solução de um negócio bilionário.

Regras

No site do concurso “The Coca-Cola Company Sweetener Challenge”, a empresa avisa que a solução não pode envolver a planta estévia (a empresa já usa o adoçante na fórmula de sua versão Life, a “Coca verde”) ou a planta asiática Lo Han Guo (conhecida como Fruta-dos-Monges).

A solução também não pode envolver plantas de espécies protegidas ou substâncias que já têm restrições em algum país.

O site do desafio avisa que faltam 153 dias para o encerramento das propostas: até 18 de janeiro de 2018.

Em 21 de fevereiro, a marca vai anunciar os dez semifinalistas. Em 11 de abril, os três finalistas. Finalmente, em três de outubro de 2018, o grande vencedor.

 

Este conteúdo foi originalmente publicado em Exame.com

Comentários

Não é mais possível comentar nessa página.

  1. elisabete ferreira

    Bem,sabemos que o refrigerante a base de cola realmente faz inúmeros males à saúde .Desde 5 aninhos de idade bebi a minha primeira CoCA Cola e achei incrivellll !!! E nunca tive nenhum sintoma desconfortável do refrigerante …sempre pratiquei exercícios ao ar livre ,me alimentei de forma boa e inclui a deliciosa CoCA COlA em minhas refeiçoes ..não rotineiramente …é obvio …sei que muitasss pessoas sofreram ou irão sofrer com males de todas as espécies ,causados por refrigerantes ..mas graças a DEUS nada me aconteceu e para não perder esse refrigerante saboroso que fez parte da minha infância ,festas .comemorações em geral ,eu daria uma ideia a companhia da COCA COLA à substituir o açúcar por outro que seja natural …como o ??????? Segredo ….igual o segredo dafórmula

    Curtir

  2. Marlene Silva

    Extrair o açúcar da beterraba. Pois ela e Muito doce e é gostosa de comer vai cair muito bem.

    Curtir

  3. Debymonalisa@gmail.com Monalisa

    Açúcar de Coco ou mel de agave

    Curtir

  4. GET A NEW ADVICE OR RENEW YOUR MEDICAL CARD IMMEDIATELY.
    Moreover, Hollywood Easy Clinic boasts an on-hand staff that are made readily available to help sufferers with the numerous
    tedious duties required to acquire a California medical marijuana card.
    For local legislation compliance, you will need to have that actual
    property able to go anyway and, with some of the deadlines being imposed by native governments, you
    could be in a critical race to find a viable property
    that fits all native and state buffer necessities and all relevant zoning legal guidelines (and that won’t attract the wrath
    of any NIMBYs ). On condition that many landlords are nonetheless
    gun-shy on cannabis leases (largely because of federal law
    and asset forfeiture ), you higher begin looking for your
    viable property now since it could takes months to find and lock it down.

    But I am undecided that we can lay the burden of all this on the shoulders of the budtenders”—those that bartend” and serve prospects at dispensaries—who are rumored (no less than in California) to be hired totally on the idea of their good looks.
    However, it is not so simple as flipping a change – the state is going through a regulatory nightmare
    that it must untangle before January 1st, 2018, when the state is required to open functions for
    licenses so companies can start legally promoting recreational marijuana.
    You’ll leave our clinic figuring out the kind of treatment that can almost
    definitely work properly for you, how typically to take the
    remedy, and what remedy that may cause unintended effects and to keep away from.

    In 2014, the most important youngsters’s hospital in Colorado reported that 9 children had been introduced in after by chance consuming merchandise that usually seem like
    treats or sweet. However, a medical marijuana card is obtainable through our clinic for $20.
    In actual fact, in 2009, Eric Holder, the U.S.
    Lawyer General , released an announcement that the office wouldn’t prosecute marijuana
    dispensaries that complied with state regulation. Primary caregivers who’ve
    five patients or less are allowed to grow in an area up to 500 square
    ft. Patients do not have to register with the state
    of California to make use of medical marijuana or to develop it.
    All the patient wants is a suggestion from a certified physician.

    Possess, transport, purchase, acquire, use, manufacture, or give away marijuana paraphernalia to peoples the age of 21 or older.
    Washington issued a restricted variety of licenses
    and the window for application closed in November 2013.
    The Draft PEIR, released in accordance with the California Environmental Quality Act (CEQA),
    triggers a 45-day public assessment and remark period to
    allow businesses and fascinated parties the opportunity to offer enter on the environmental analyses, mitigation measures, and options associated with
    statewide hashish cultivation. The amount of marijuana a caregiver can have is subjected to the same legal guidelines and native ordinances as patients of medical marijuana.

    California mmj legislation allows for an exemption from prosecution” in case you are operating below specific guidelines (the
    CA Lawyer Normal’s medical marijuana tips). Which means even if
    you’re in strict compliance with California’s laws, you might be nonetheless violating federal drug legal
    guidelines. Accepted strategies of verification embody:
    valid California ID (DMV issued California driver’s license or Identification card), legitimate passport or out-of-state ID
    with proof of California residency (utility bill, lease, automobile or voter registration), legitimate passport
    or out-of-state ID with temporary DMV form, expired California ID with momentary DMV type,
    legitimate government-issued ID, valid resident card for California, temporary DMV type with any photo ID, or army card
    with proof of residency.

    The Medical Marijuana Identification Card Program (MMICP) is a voluntary registry
    that permits for people to confirm your medical marijuana card
    on-line by means of the California Division of Public Health database It is not obligatory to hitch such a program, which prices further charges and can make your patient-status publically out there.
    A common false impression is that legalized states are giving playing
    cards. Utility materials must additionally address requirements
    particular to the type of cannabis enterprise activity requested.
    Application packets are also available at the Office of Vital Statistics throughout
    regular business hours.

    Typically speaking, a benefit company is a type of corporation or limited liability firm that considers its impact
    on society in making choices. Certain areas that have already got strong medical-marijuana businesses, like Oakland and San Francisco, may get via it sooner, Reiman says.
    People in search of a medical marijuana identification card should first prove they
    are over the age of 18 and a California resident. For instance, someone growing and advertising and marketing marijuana to retail companies might require completely different licensing
    and permits than somebody operating a dispensary.

    The photo ID card is very beneficial for additional safety however isn’t required.
    For MCRSA and/or Leisure hashish businesses. Medical Marijuana Card Physician typically writes on many topics surrounding medical cannabis such as the history of marijuana, facts
    about marijuana, the varieties of marijuana, the completely
    different medical marijuana strains, the care of marijuana plants, marijuana brownies, marijuana
    butter, and the long term results of marijuana.
    All Medical Marijuana merchandise that could be obtainable and how one can direct
    a affected person to make use of them. Even so, I
    nervous that I was too healthy to get a pot card.

    Cannabis in Hollywood Los Angeles has its greatest advocate
    with Medical Marijuana Card Physician of the Hollywood Straightforward Clinic.
    The MMJ Doctors contact data or a website where Medical Cannabis dispensaries can confirm your Medical Marijuana Recommendation. CDFA tau teem sij hawm
    plaub lub rooj sib tham qhia paub hauv Lub Xya Hli txhawm rau muab lub sij hawm rau zej tsoom sawd daws
    thiab cov chaw saib xyuas kev cai los nug lus nug thiab xa cov
    lus pom txog thawj daim qauv PEIR. The state permits sufferers or caregivers to
    prepare as a collective or cooperative Collectives are not outlined by
    the regulation.

    A. Underneath HIPPA, info like your name, address, and social security quantity, is secure.
    Ought to Governor Brown’s trailer invoice cross this summer, these
    differences will turn out to be moot and California medical
    cannabis will grow to be far more enterprise pleasant. A quick search turned up a half dozen studies documenting marijuana’s efficacy as an arthritis remedy in reputable, peer-reviewed
    journals such as the Proceedings of the National Academy of Science s.
    Dr. Donald Abrams , a professor of medical medicine on the College of California at San Francisco and a
    leading medical marijuana researcher, says this makes good sense.

    In some cases, exceptions will be made for patients who
    shouldn’t have entry to or have lost their documentation. Dispensary
    agents should be capable to not only work with cardholders
    on the products that will work finest but additionally learn how to use these merchandise and what the appropriate dosages
    ought to be. The medical hashish ID playing cards don’t show your identify,
    deal with, or different delicate info, although they do have a photo.
    The primary cannabinoids in cannabis (THC, CBD, CBN, and
    many others) and what each can do to your
    sufferers. Failing to acquire an acceptable business license or pay the
    requisite gross sales taxes.

    That’s angering above-board marijuana retailers and others
    within the trade who’re paying taxes, licensing charges, security and more to legally
    promote medical marijuana while they look ahead to
    the state to allow legal recreational sales. Jerry Brown rolled out proposed legislation not too long ago that aims to bring a package deal of legal guidelines governing medical hashish passed by the Legislature in 2015 in step with Proposition sixty four, which legalized leisure marijuana use for
    adults. Many, he added, even have a designated fall man” who will take the rap if authorities do crack down so that the enterprise can still proceed.

    That can assist you higher perceive what MAUCRSA means to your hashish enterprise, three of our California attorneys will be hosting a free
    webinar on August eight, 2017 from 12 pm to 1 pm PT.
    Hilary Bricken from our Los Angeles office will moderate two
    of our San Francisco-based mostly attorneys (Habib Bentaleb and me) in a dialogue on the main modifications between the MCRSA and MAUCRSA, including on vertical
    integration and possession of multiple licenses, revised distributorship requirements, and what California hashish license applicants can expect extra usually from California’s Bureau of Hashish Control as rule-making
    continues via the rest of the yr.

    Underneath Meeting Bill 266 , California’s Department
    of Shopper Affairs will create a new company called the Bureau of Medical Marijuana
    Regulation. Per the DOJ guidelines, we’ll proceed to determine and examine any legal organization or particular person who unlawfully grows, markets,
    or distributes marijuana or other dangerous medicine.
    You also may be denied you probably have a report of violating local ordinances, equivalent to medical marijuana ordinances,
    or if you beforehand had a local license to function a medical marijuana enterprise that was revoked inside 3 years
    prior to your application for a state license.

    Fortunately, progressive companies like NuggMD make the net course
    of more convenient than you possibly can even think about,
    and will let you rating a doctor’s suggestion for just $39.
    Other states are related, however have their very own guidelines and laws.
    Additionally, the United States Department of Housing allows
    for landlords and property house owners to set
    their own insurance policies with regard to medical marijuana possession and
    cultivation, so it’s vital to seek out info in your county and building earlier than acquiring medical cannabis.

    You possibly can still produce a big amount of weed with
    six plants – especially should you use advanced growing strategies.

    One is the testing requirement established by law and bolstered with regulations, with both medical and recreational
    cannabis finally topic to strict testing necessities to establish and disclose identified psychoactive compounds in marijuana along
    with figuring out contamination with mould,
    fungus, pesticides, and different adulterants.
    These permits are issued by the Growth Providers Division and can solely be obtained after you’ve
    got acquired your zoning permit. The Legal professional Basic shall have the
    only authority to implement the provisions of this subdivision.”
    Though the Lawyer Normal’s office would be the one to implement here, there’s nothing to stop California’s regulating businesses from creating additional rules to prevent unique
    or long run contracting between licensees or
    to stop hashish licensees from exerting undue affect over each other. http://tmselectrical.co.uk/index.php/component/k2/itemlist/user/39280

    Curtir

  5. É usar cocada na fórmula, coca cola é incrível,sempre tomei usando cocada vai ficar ainda melhor, a cocada tem nutrientes por isso vai cair bem.

    Curtir